My Brain Food This Week...

Nov 03, 2023

(Mansa Sithole)

Key takeaways:

Content Creators' Influence on Consumer Brands:
- Traditional social media platforms leveraged their user base for enterprise value, but now content creators are using their followers and views to build their own brands and enterprise value.
- Community and shared values play a significant role in consumer brand success, and building a niche community before expanding to a wider audience can lead to viral growth, as seen with Facebook's early strategy.
Mr. Beast's Feastables Chocolate Brand:
- Mr. Beast's chocolate brand, Feastables, is positioned to challenge established chocolate brands like Kit-Kat and Cadbury by resonating with consumers' values and creating a strong community.
- With his massive social media following and international presence, Mr. Beast's brand is gaining attention and on track to achieve significant sales, potentially rivaling larger chocolate companies.
SKKY Partners and PRIME Energy:
- Kim Kardashian's SKKY Partners and PRIME Energy, created by Logan Paul and KSI, are examples of content creators expanding into consumer brands.
- These partnerships offer diversification, market domination, cross-selling opportunities, cost efficiency, innovation, global reach, and competitive advantage.
- PRIME Energy has already made significant sales and captured a notable market share in the sports drink industry, challenging established brands like Gatorade.